Our Mission
To empower individuals and businesses across Africa with accurate, transparent, and intelligent financial solutions that inspire growth, accountability, and long-term sustainability.
Mission and Vision
Our Vision
To be Africa's most trusted and innovative accounting and advisory firm — simplifying finance and enabling business excellence through technology, insight, and integrity.
Our Core Values
The guiding principles that define our culture and our promise to every client.
Integrity
We operate with honesty, transparency, and ethical professionalism in every engagement.
Accuracy
Every number, every report, and every detail matters. Precision is our standard.
Innovation
We leverage technology and modern tools to simplify financial management for African businesses.
Client Success
Our clients' growth defines our success. We go beyond numbers to deliver strategy and value.
Accountability
We take ownership of our work and ensure consistent excellence in service delivery.
African Excellence
We believe in building African-led solutions that are globally competitive yet locally grounded.
Precision Meets Strategy
Finora Associates combines traditional accounting precision with forward-thinking digital systems. We don't just record numbers — we interpret them, turning data into strategy for growth.
Our approach integrates technology, tax compliance, and business advisory to help entrepreneurs make confident, data-driven decisions.
Our Value Proposition
For entrepreneurs, SMEs, and organizations seeking clarity in their finances, Finora Associates offers reliable accounting, audit, and advisory solutions that are:
- Transparent & Reliable
- Tech-Driven & Modern
- Tailored for African Business
"We make complex financial processes simple, insightful, and actionable."
Driven by Clarity, Built for Growth.
Finora Associates was founded by Elvis Warutumo Gitau, a Kenyan digital entrepreneur and educator passionate about helping African businesses build financial discipline and strategic foresight.
Having worked with hundreds of entrepreneurs through his training platforms, Elvis realized a common problem — many businesses lacked clarity around their numbers. They were growing fast but managing finances through guesswork.
"Finora embodies the philosophy: clarity over confusion, precision over assumption, and African excellence over imitation."
Driven by the belief that smart financial systems lead to smart decisions, he launched Finora Associates to bridge that gap. The firm now helps businesses across Kenya and beyond manage accounting, tax, and compliance using modern digital tools and human-centered advisory.
Experience the Finora Standard
Join the growing number of African businesses scaling with clarity and confidence.